BSB51215 Diploma of Marketing
This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
Licensing/Regulatory Information: No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements: Nil
Units of Competency
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG507 Interpret market trends and developments
BSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBMKG508 Plan direct marketing activities