BSB60515 – Advanced Diploma of Marketing
This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Licensing/Regulatory Information: No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements: Nil
Units of Competency
BSBMKG603 Manage the marketing process
BSBMKG607 Manage market research
BSBMKG608 Develop organisational marketing objectives
BSBMKG609 Develop a marketing plan
BSBINM601 Manage knowledge and information
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBRSK501 Manage risk
BSBMGT608 Manage innovation and continuous improvement